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Innovationsmanagement
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Disciplinary perspectives on innovation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Managing technology and innovation : an introduction
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Foundations for successful high-technology marketing
Mohr, Jakki
;
Slater, Stanley F.
;
Sengupta, Sanjit
- In:
Managing technology and innovation : an introduction
,
(pp. 84-105)
.
2006
Persistent link: https://www.econbiz.de/10003246942
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2
A marketing perspective on innovation
Mohr, Jakki
- In:
Disciplinary perspectives on innovation
,
(pp. 123-148)
.
2019
Persistent link: https://www.econbiz.de/10012157565
Saved in:
3
Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik
;
Ravald, Annika
;
Möller, K. E. Kristian
; …
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 89-101
Persistent link: https://www.econbiz.de/10011942248
Saved in:
4
Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon
;
Im, Subin
;
Slater, Stanley F.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009703567
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