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Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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The effects of four dimensions of strategic orientation on firm innovativeness and performance in emerging market small- and medium-size enterprises
Lee, Do Hyung; Choi, Sukbong; Kwak, Won Jun - In: Emerging markets finance & trade : a journal of the … 50 (2014) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10010485184
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Strategy formation in the innovation and market domain : emergent or deliberate?
Leitner, Karl-Heinz - In: Journal of strategy and management 7 (2014) 4, pp. 354-375
Persistent link: https://www.econbiz.de/10010462110
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The strategy configuration of Chinese SMEs
Tang, Zhi; Hull, Eiríkur - In: Journal of enterprising culture 19 (2011) 3, pp. 229-259
Persistent link: https://www.econbiz.de/10009535326
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The Strategy Configuration of Chinese SMEs
Tang, Zhi - 2016
This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...
Persistent link: https://www.econbiz.de/10012977909
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Contributory role of innovative capabilities in Malaysian small and medium enterprises performance
Ganesh, R.; Haslinda, A. - In: International journal of services, economics and management 14 (2023) 1, pp. 78-107
Persistent link: https://www.econbiz.de/10014311182
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Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Vierula, Markku - 2024
PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...
Persistent link: https://www.econbiz.de/10015070356