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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora; Micelli, Stefano - In: Knowledge management strategies for business development, (pp. 310-323). 2010
Persistent link: https://www.econbiz.de/10003905713
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Design and marketing connections : creating added value
Bruce, Margaret; Daly, Lucy - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 929-953
Persistent link: https://www.econbiz.de/10003604009
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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Innovative product design approaches for implementing marketing strategy : the linkage
Hsu, Yen - In: International journal of innovation management 15 (2011) 4, pp. 837-868
Persistent link: https://www.econbiz.de/10009271422
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Language brokering : stimulating creativity during the concept development phase
Dell'Era, Claudio; Buganza, Tommaso; Fecchio, Camilla; … - In: Creativity and innovation management 20 (2011) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10008938007
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Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas; Huber, Frank - In: Journal of business economics : JBE 70 (2000) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
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Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S. - In: Management science : journal of the Institute for … 38 (1992) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10001124419