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~subject:"Innovationsmanagement"
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Innovationsmanagement
Marketingmanagement
16,970
Marketing management
16,384
Perception
5,854
Produktgestaltung
5,636
Wahrnehmung
5,329
Consumer behaviour
4,999
Konsumentenverhalten
4,917
Product design
4,704
Theorie
3,817
Theory
3,790
Marketing
3,670
Deutschland
2,433
Germany
2,285
Relationship marketing
2,161
Beziehungsmarketing
2,150
USA
1,924
United States
1,869
Brand management
1,831
Markenführung
1,820
Innovation
1,801
Online-Marketing
1,293
Produktentwicklung
1,292
Internet marketing
1,252
Strategisches Management
1,237
New product development
1,222
Unternehmenserfolg
1,114
Firm performance
1,110
Innovation management
1,106
Markenimage
1,056
Brand image
1,055
Strategic management
986
Marktforschung
878
Werbung
865
SME
861
KMU
858
Social Web
855
Social web
854
Advertising
797
Internationales Marketing
796
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Collection of articles of several authors
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Sammelwerk
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Arbeitspapier
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35
Case study
27
Fallstudie
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3
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6
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Pfeffermann, Nicole
12
Brem, Alexander
10
Herstatt, Cornelius
10
Dell'Era, Claudio
9
Verganti, Roberto
8
Chan, Tian Heong
7
Sosa, Manuel
7
Mihm, Jürgen
6
Ulrich, Karl T.
5
Voigt, Kai-Ingo
5
Wrigley, Cara
5
Brenner, Walter
4
Brown, Tim
4
Derval, Diana
4
Eppinger, Steven D.
4
Filippetti, Andrea
4
Huber, Frank
4
Kohlbacher, Florian
4
Rüdiger, Mathias
4
Schmied, Martin
4
Tidd, Joseph
4
Zhang, Jing
4
Ahlers, Grit Mareike
3
Bauer, Hans H.
3
Beckman, Sara L.
3
Berthon, Pierre R.
3
Bruhn, Manfred
3
Buchert, Matthias
3
Cautela, Cabirio
3
Clement, Michel
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Ehrlenspiel, Klaus
3
Gerhard, Daniel
3
Götz, Konrad
3
Hellwig, Thomas
3
Herrmann, Andreas
3
Hsu, Yen
3
Hult, G. Tomas M.
3
Hultink, Erik J.
3
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Springer Fachmedien Wiesbaden
7
IGI Global
3
Severo-Kavkazskij Federalʹnyj Universitet
2
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Anglo-German Foundation for the Study of Industrial Society
1
Arthur D. Little International Inc. <Wiesbaden>
1
BusinessVillage GmbH
1
CIRP - The International Academy for Production Engineering
1
Center of Market Oriented Product and Production Management
1
Deutsche Landwirtschafts-Gesellschaft
1
Edward Elgar Publishing
1
Frankfurter Allgemeine Zeitung GmbH
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
Hessen / Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
INSEAD
1
Institut für Betriebswirtschaftslehre <Darmstadt> / Fachgebiet Marketing
1
Institut für Technik der Betriebsführung im Handwerk
1
Johannes Gutenberg-Universität Mainz
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Meždunarodnaja Naučnaja Konferencija "Innovacionnoe Razvitie Ėkonomiki Rossii: Scenarii i Strategii'" <5, 2012, Moskau>
1
Moskovskij gosudarstvennyj universitet im. M.V. Lomonosova / Ėkonomičeskij fakulʹtet
1
OECD
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Sumsʹkyj deržavnyj universytet / Kafedra marketingu ta upravlinnja innovacijnoju dijalbnistju
1
Tūran Universitetí
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
1
Verband Deutscher Industrie Designer
1
Verlag Franz Vahlen
1
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IEEE transactions on engineering management : EM
26
International journal of innovation management
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
22
International journal of product development : IJPD
15
SpringerLink / Bücher
15
The journal of business & industrial marketing
14
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
13
Journal of strategic marketing
12
International journal of technology marketing : IJTMkt
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
California management review
10
Faculty & research / Insead : working paper series
10
International journal of production research
10
Creativity and innovation management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology management : IJTM
9
Journal of open innovation : technology, market, and complexity
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Innovation: organization & management : IOM
6
International journal of innovation and technology management
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
Technology analysis & strategic management
6
Cogent business & management
5
Industry and innovation
5
International journal of product lifecycle management : IJPLM
5
Journal of the Academy of Marketing Science
5
Management decision : MD
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Strategy and communication for innovation
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
European journal of innovation management
4
European journal of innovation management : EJIM
4
European journal of marketing : EJM
4
International journal of business innovation and research
4
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ECONIS (ZBW)
1,125
USB Cologne (EcoSocSci)
4
EconStor
1
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
3
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
4
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
5
Design and marketing connections : creating added value
Bruce, Margaret
;
Daly, Lucy
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 929-953
Persistent link: https://www.econbiz.de/10003604009
Saved in:
6
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
7
Innovative product design approaches for implementing marketing strategy : the linkage
Hsu, Yen
- In:
International journal of innovation management
15
(
2011
)
4
,
pp. 837-868
Persistent link: https://www.econbiz.de/10009271422
Saved in:
8
Language brokering : stimulating creativity during the concept development phase
Dell'Era, Claudio
;
Buganza, Tommaso
;
Fecchio, Camilla
; …
- In:
Creativity and innovation management
20
(
2011
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10008938007
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9
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
10
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
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