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Innovationsmanagement
Consumer behaviour
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Theorie
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Deutschland
61
Germany
61
Beziehungsmarketing
57
Relationship marketing
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Produktgestaltung
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Brand image
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Decision
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Diskrete Entscheidung
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Willingness to pay
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Kuester, Sabine
11
Schuhmacher, Monika C.
6
Herrmann, Andreas
5
Huber, Frank
2
Janda-Eble, Sergej
2
Akao, Yōji
1
Aryobsei, Suleiman
1
Bauer, Hans H.
1
Dahl, Darren W.
1
Frischeisen, Josef
1
Hanker, Anna-Lena
1
Herbst, Laura
1
Hertel, Günter
1
Heß, Silke C.
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Heß, Silke Claudia
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Hildesheim, Andreas
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Hofstetter, Reto
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Homberg, Federico
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Homburg, Christian
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Konya-Baumbach, Elisa
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Kuharev, Victoria
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Reinartz, Dominik
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Schumacher, Monika C.
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Tomczak, Torsten
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Virt, Wilfried
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Universität Mannheim
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International journal of innovation management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Creativity and innovation management
1
Journal of business economics : JBE
1
Journal of marketing research
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research technology management : RTM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Adoptionsbarrieren bei Produktinnovationen : kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements
Kuester, Sabine
;
Heß, Silke C.
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 77-96)
.
2007
Persistent link: https://www.econbiz.de/10003531840
Saved in:
2
Die Bedeutung von open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Werner, Ben D.
-
2007
Persistent link: https://www.econbiz.de/10003609601
Saved in:
3
Identification of lead user characteristics driving the quality of service innovation ideas
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Creativity and innovation management
21
(
2012
)
4
,
pp. 427-442
Persistent link: https://www.econbiz.de/10009689399
Saved in:
4
A configurational perspective on BoP innovation capability
Janda-Eble, Sergej
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
Saved in:
5
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda-Eble, Sergej
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
Saved in:
6
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
7
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
8
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
9
Business model innovation : a process and performance perspective
Herbst, Laura
-
2017
Persistent link: https://www.econbiz.de/10011774508
Saved in:
10
Managerial decision-making in the innovation process : a multi-method analysis of project review decisions
Reinartz, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011618014
Saved in:
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