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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Vierula, Markku - 2024
PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...
Persistent link: https://www.econbiz.de/10015070356
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The agile innovation pendulum : family business innovation and the human, social, and marketing capitals
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: International studies of management and organization 48 (2018) 1, pp. 88-104
Persistent link: https://www.econbiz.de/10011883098
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The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: International studies of management and organization 48 (2018) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
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A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis; Langley, Paul A. - In: Journal of strategic marketing 28 (2020) 8, pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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Betriebswirtschaftliche Instrumente der Unternehmenssteuerung in der sozialen Krankenversicherung
Wesenauer, Andrea (ed.); Bencic, Werner (ed.) - 2006 - 1. Aufl., Stand: Stand: 2006
Persistent link: https://www.econbiz.de/10003280585
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Marketingforschung und strategische Planung von Produktinnovationen : ein Früherkennungsansatz
Huxold, Stephan - 1990
Persistent link: https://www.econbiz.de/10008730756
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Innovacionnoe razvitie predprinimatelʹskogo sektora v sfere regionalʹnoj ėkonomiki
Lygina, N. I. (contributor) - 2014
Persistent link: https://www.econbiz.de/10011339642