Mahendra Kumar Chelliah; Kalisri Logeswaran Aravindan; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19
In the 21st century, small and medium service firms face difficulty sustaining their performance. Additionally, the literature on entrepreneurial orientation (EO) in SMEs is scarce. Moreover, the role of cost leadership strategy as a mediator lacks researchers' attention. Therefore, this...