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Digitales Management und Marketing : so nutzen Unternehmen die Marktchancen der Digitalisierung
Detscher, Stefan (ed.) - 2021
Persistent link: https://www.econbiz.de/10012502472
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Digitales Management und Marketing : so nutzen Unternehmen die Marktchancen der Digitalisierung
Detscher, Stefan (ed.) - 2021
von Organisationen -- Digitale Disruption des Marketings und der Customer Journey -- Digitalisierung der Vertriebskanäle … in B2C und B2B -- Anwendung von Technologien und Analytics zur Digitalisierung von Managementfunktionen. …Dieses Buch erläutert die für Wachstum und Wettbewerbsfähigkeit entscheidenden Hebel der Digitalisierung für …
Persistent link: https://www.econbiz.de/10012664405
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
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Instrumenty strategiceskogo menedžmenta i marketinga v obespečenii sbalansirovannogo naučno-technologičeskogo razvitija novoj ėkonomiki Rossii : kollektivnaja monografija
Parachina, V. N. (ed.) - Severo-Kavkazskij Federalʹnyj Universitet - 2019
Persistent link: https://www.econbiz.de/10012384877
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Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
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The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis
Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/165, pp. 1-30
innovation process of small and medium-sized wine industries for their marketing strategies. …
Persistent link: https://www.econbiz.de/10012389483
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The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
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Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Zhao, Yinyin; Peng, Benhong; Iqbal, Kashif; Wan, Anxia - In: Industrial marketing management : the international … 109 (2023), pp. 135-145
Persistent link: https://www.econbiz.de/10014282231