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Building the co-creative enterprise
Ramaswamy, Venkatram; Gouillart, Francis - In: Harvard business review : HBR 88 (2010) 10, pp. 100-109
Persistent link: https://www.econbiz.de/10008667185
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Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram; Narayanan, Krishnan - In: Strategy & leadership 50 (2022) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10013384682