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Why innovation matters
Brown, Bruce - In: Research technology management : RTM 53 (2010) 6, pp. 18-23
Persistent link: https://www.econbiz.de/10008757700
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How P&G tripled its innovation success rate
Brown, Bruce; Anthony, Scott D. - In: Harvard business review : HBR 89 (2011) 6, pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
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Die Ideenfabrik
Brown, Bruce; Anthony, Scott D. - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
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Attributes of innovation and the implementation of managerial tools : an activity-based management technique
Askarany, Davood; Smith, Malcolm; Yazidfar, Hassan - In: International journal of business and systems research 1 (2007) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10003737844
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Innovation in entrepreneurial organisations : a platform for contemporary management change and a value creator
Jarrar, Nazmi Saeb; Smith, Malcolm - In: The British accounting review : the journal of the … 46 (2014) 1, pp. 60-76
Persistent link: https://www.econbiz.de/10010347757
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The Sound of Brands
Argo, Jennifer; Popa, Monica; Smith, Malcolm - 2013
Recent research has demonstrated that linguistic characteristics of brand names can cognitively affect product evaluations. In six experiments, the authors demonstrate that affect arising from sound repetition may also be influential. The results reveal across multiple brand names and product...
Persistent link: https://www.econbiz.de/10014157751