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Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534

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Akaba, Melissa Archpru; Vargo, Stephen L.; Wieland, Heiko - In: Innovating in practice : perspectives and experiences, (pp. 43-57). 2017

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Wieland, Heiko; Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 210-226

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Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

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Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 163-178

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Vargo, Stephen L.; Peters, Linda; Kjellberg, Hans; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 2-22

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