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The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo; Potter, Robert F.; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 19 (2019) 5, pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
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Leading creative people : lessons from advertising guru Jaques Séguéla
Haag, Christopher; Coget, Jean-François - In: European management journal 28 (2010) 4, pp. 278-284
Persistent link: https://www.econbiz.de/10008656857
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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Impact of emotional intelligence on organisational performance : an analysis in the Malaysian public administration
Suganthi Supramaniam; Kuppusamy Singaravelloo - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-22
Organisations have shifted from traditional beliefs to the incorporation of agile methods for attaining high levels of performance through its established goals and objectives. Emotional intelligence (EI) is envisaged to contribute to the achievement of higher levels of performance. With the...
Persistent link: https://www.econbiz.de/10012603960
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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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Highly pertinent algorithm for the market of business intelligence, context and native advertising
Guseva, Anna I.; Kireev, Vasiliy S.; Filippov, Stanislav A. - In: International journal of economics and financial issues … 6 (2016) 8, pp. 225-233
Persistent link: https://www.econbiz.de/10011784038
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989
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The "magic square" : a roadmap towards emotional business intelligence
Terziyan, Vagan; Kaikova, Olena - In: Journal of decision systems 24 (2015) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10011505813
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Managing patient emotions as skilled work and being "one of us"
Kessler, Ian; Heron, Paul; Dopson, Sue - In: Work, employment & society : a journal of the British … 29 (2015) 5, pp. 775-791
Persistent link: https://www.econbiz.de/10011391781
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Job stressors and voluntary work behaviours : mediating effect of emotion and moderating roles of personality and emotional intelligence
Greenidge, Dion; Coyne, Iain - In: Human resource management journal 24 (2014) 4, pp. 479-495
Persistent link: https://www.econbiz.de/10011643071