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~subject:"Interaktive Medien"
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Interaktive Medien
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
Computerspiel
5
Interactive media
5
Product Placement
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Product placement
5
Video game
5
Werbung
5
Children
4
Kinder
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Jugendliche
3
Krisenmanagement
3
Markenführung
3
Markenimage
3
Media usage
3
Mediennutzung
3
Psychology of advertising
3
Werbepsychologie
3
Youth
3
Behavioural targeting
2
Branchenentwicklung
2
Crisis involvement
2
Crisis response strategies
2
Cross-cultural advertising
2
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English
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Cauberghe, Verolien
5
Pelsmacker, Patrick de
4
Geuens, Maggie
2
Kazakova, Snezhanka
1
Slabbinck, Hendrik
1
Tessitore, Tina
1
Vermeir, Iris
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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2
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
3
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
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