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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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The effects of cultural distance on online brand popularity
Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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Cross-cultural factors in international branding : introduction
Castro Balaguer, Rafael; Sáiz, Patricio - In: Business history 62 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012181747
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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Cross-Cultural Communication of Chinese Brands
2024
Preface -- Introduction -- Chapter 1 Status and Problems of Cross-cultural Communication of Chinese Brands -- Chapter 2 Implied Context in Cross-cultural Communication of Chinese Brands -- Chapter 3 Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance -- Chapter 4...
Persistent link: https://www.econbiz.de/10014544851
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Achieving the American dream : cultural distance, cultural diversity, and economic performance
Rueda, Valeria; Laval, Guillaume; Patin, Etienne - 2016
Persistent link: https://www.econbiz.de/10011453235
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Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri; Gao, Hongzhi - In: European management journal 33 (2015) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10010486391