Blanchard, Emily; Chesnokova, Tatyana; Willmann, Gerald - 2013
diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an … intermediary can take two forms - either a wholesaling arrangement that (also) maintains the exporter's unique brand but imposes a … with other firms' output and re-sold under a new private label brand created by the intermediary. This paper focuses on the …
