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~subject:"Internal branding"
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Personal Branding : was Mensch...
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Internal branding
Markenführung
33
Brand management
31
Markenpolitik
16
Deutschland
13
Markenimage
13
Brand image
12
Brand
11
Germany
11
Markenartikel
11
Erfolgsfaktor
7
Success factor
7
Consumer behaviour
6
Interne Markenführung
6
Konsumentenverhalten
6
Corporate reputation
5
Firmenimage
5
Sozialwirtschaft
5
Corporate Social Responsibility
4
Dienstleistungsqualität
4
Identifikation
4
Marke
4
Marketing
4
Mitarbeiter
4
Service quality
4
Social economy
4
Case study research
3
Co-creation
3
Corporate culture
3
Corporate social responsibility
3
Experten
3
Innovation
3
Künstler
3
Lebensmitteleinzelhandel
3
Markenwissenschaft
3
Marketing management
3
Marketingmanagement
3
Musikwirtschaft
3
Nachhaltigkeit
3
Printwerbung
3
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Article
7
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German
4
English
4
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Schmidt, Holger J.
8
Baumgarth, Carsten
2
Hesse, Andreas
2
Krobath, Karin
2
Pfaff, Diane
2
Bosslet, Ronja
1
Häusler, Mariella
1
Redler, Joern
1
Schneider, Aileen
1
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Innen beginnen : von der internen Kommunikation zum Internal Branding
2
The journal of brand management : an international journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate reputation review
1
European journal of marketing
1
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ECONIS (ZBW)
8
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1
Innen beginnen : von der internen Kommunikation zum Internal Branding
Schmidt, Holger J.
;
Krobath, Karin
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 19-30)
.
2010
Persistent link: https://www.econbiz.de/10003898130
Saved in:
2
Internal Branding als Instrument des Change Management
Schmidt, Holger J.
;
Pfaff, Diane
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 61-73)
.
2010
Persistent link: https://www.econbiz.de/10003898133
Saved in:
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
Krobath, Karin
(
ed.
);
Schmidt, Holger J.
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868214
Saved in:
4
Interne Verankerung eines Markenclaims : "sure we can": wie man bei TNT Express Mitarbeiter und Fahrer für einen neuen Claim begeistert
Schmidt, Holger J.
;
Pfaff, Diane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 379-389)
.
2010
Persistent link: https://www.econbiz.de/10003909990
Saved in:
5
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
6
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
7
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
8
I know that I know nothing : exploring the managerial relevance of recent orientations in brand management research
Redler, Joern
;
Schmidt, Holger J.
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 498-511
Persistent link: https://www.econbiz.de/10013391928
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