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Internal communication
Brand management
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Palazzo, Maria
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Siano, Alfonso
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Elving, Wim J.L.
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Vollero, Agostino
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International journal of innovation and sustainable development : IJISD
1
Journal of communication management : an international journal
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ECONIS (ZBW)
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso
;
Palazzo, Maria
- In:
Journal of communication management : an international …
19
(
2015
)
1
,
pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino
;
Palazzo, Maria
;
Siano, Alfonso
; …
- In:
International journal of innovation and sustainable …
10
(
2016
)
2
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
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