Maier, Carmen Daniela; Andersen, Mona Agerholm - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 36-59
Purpose The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references. Design/methodology/approach Drawing on an interdisciplinary...
