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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015

Persistent link: https://www.econbiz.de/10011415981

Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

Persistent link: https://www.econbiz.de/10011415985

Heuristics in international business : a systematic literature review and directions for future research

Guercini, Simone; Milanesi, Matilde - In: Journal of international management 26 (2020) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10012495471

Extreme luxury fashion : business model and internationalization process

Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424

Persistent link: https://www.econbiz.de/10011709227

Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues

Guercini, Simone; Milanesi, Matilde - In: Management research review 45 (2022) 9, pp. 1229-1246

Persistent link: https://www.econbiz.de/10013361442

Extreme luxury fashion: business model and internationalization process

Guercini, Simone; Milanesi, Matilde - In: International Marketing Review 34 (2017) 3, pp. 403-424

Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences...

Persistent link: https://www.econbiz.de/10014828418

Fast fashion companies coping with internationalization: driving the change or changing the model?

Runfola, Andrea; Guercini, Simone - In: Journal of Fashion Marketing and Management: An … 17 (2013) 2, pp. 190-205

Purpose – The purpose of this paper is to investigate the relationship between the fast fashion formula and the process of firm internationalization. Possible answers are sought to the following research question: does the fast fashion formula drive the internationalization process (driving...

Persistent link: https://www.econbiz.de/10014868712