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Zur Logik von Wachstum und Restrukturierung multinationaler Unternehmen : ein kritischer Beitrag zum Globalisierungsdiskurs
Wortmann, Michael - In: Grenzenlose Kontrolle? : organisatorischer Wandel und …, (pp. 165-193). 2000
Persistent link: https://www.econbiz.de/10001548078
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Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick - 2007
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or...
Persistent link: https://www.econbiz.de/10013535415
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Foreign entry and profitability of domestic firms : evidence from China
Fu, Dahai; Wu, Yanrui - In: Asian economic papers 12 (2013) 2, pp. 34-60
Persistent link: https://www.econbiz.de/10009770393
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Profitability and speed of foreign market entry
Powell, K. Skylar - In: Management international review : mir ; journal of … 54 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010250630
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International dispersion and profitability : an institution-based approach
García-García, Raquel; García Canal, Esteban; … - In: Management international review : mir ; journal of … 59 (2019) 6, pp. 855-888
Persistent link: https://www.econbiz.de/10012130027
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The expansion problem : ethical issues confronting multinational enterprises expanding into emerging democracies
Wein, Sheldon - In: Global corporate evolution : looking inward or looking …, (pp. 129-134). 2004
Persistent link: https://www.econbiz.de/10003866718
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Revisiting the debate over the bottom of the pyramid market
Agnihotri, Arpita - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 417-423
Persistent link: https://www.econbiz.de/10009692952
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International business : social demands, challenges and imperatives
Kyambalesa, Henry - 2004
Persistent link: https://www.econbiz.de/10002106046
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Ethische Aspekte der Tätigkeit und Strategien multinationaler Unternehmen im Lichte des "Sustainable Development"
Kumar, Brij - In: Globalisierung: Arbeitsteilung oder Wohlstandsteilung?, (pp. 59-96). 1998
Persistent link: https://www.econbiz.de/10001424158
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555