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~subject:"International marketing"
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International marketing
Marketingmanagement
16,949
Marketing management
16,363
Marketing
3,499
Consumer behaviour
2,705
Konsumentenverhalten
2,698
Theorie
2,513
Theory
2,510
Deutschland
1,918
Relationship marketing
1,897
Beziehungsmarketing
1,889
Germany
1,846
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1,688
Kfz-Markt
1,687
USA
1,595
United States
1,551
Brand management
1,380
Markenführung
1,372
Online-Marketing
1,141
Strategisches Management
1,136
Internet marketing
1,103
Unternehmenserfolg
1,032
Firm performance
1,027
Strategic management
889
Innovation
875
SME
764
KMU
763
Internationales Marketing
761
Marktforschung
738
Kfz-Industrie
667
Automotive industry
666
Social Web
665
Social web
665
Werbung
659
Market research
629
Markenimage
623
Brand image
619
Advertising
610
Marketing theory
564
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554
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German
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Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Meissner, Hans Günther
9
Doole, Isobel
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Douglas, Susan P.
6
Lowe, Robin
6
Voeth, Markus
6
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Meffert, Heribert
5
Shoham, Aviv
5
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Jain, Subhash C.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Quelch, John A.
4
Samiee, Saeed
4
Schramm-Klein, Hanna
4
Sousa, Carlos M. P.
4
Swoboda, Bernhard
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
Bartlett, Christopher A.
3
Bennett, Roger
3
Cannon, Joseph P.
3
Carter, Steve
3
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American Marketing Association
6
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
European Society for Opinion and Marketing Research
1
Europäische Union / Rat
1
Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
NetLibrary, Inc
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Pearson Studium
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Verlag Franz Vahlen
1
Weltbank / Abidjan Resident Mission
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Published in...
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International marketing review
26
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Gabler Edition Wissenschaft
5
International Marketing Review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Springer eBook Collection
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
SpringerLink / Bücher
4
European Journal of Marketing
3
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
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ECONIS (ZBW)
731
Other ZBW resources
14
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1
Wettbewerbsstrategien japanischer und koreanischer Automobilhersteller : Mobilitätsbarrieren auf dem deutschen Automobilmarkt und Strategien zu ihrer Überwindung
Chaveles, Spyros
-
1997
Persistent link: https://www.econbiz.de/10000610626
Saved in:
2
Market life-cycle and products strategies : an empirical investigation of Indian automotive market
Li, Zejian
- In:
International journal of business innovation and research
10
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011634806
Saved in:
3
Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Hünerberg, Reinhard
(
ed.
);
Heise, Gilbert
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10014272767
Saved in:
4
Foreign product strategy : the case of BMW
Kinias, Constantin
;
Omori, Izumi
-
1993
Persistent link: https://www.econbiz.de/10000862319
Saved in:
5
Competing through technology and manufacturing : a study of the Indian commercial vehicles industry
Kathuria, Sanjay
-
1996
Persistent link: https://www.econbiz.de/10000588502
Saved in:
6
Der Eintritt koreanischer Anbieter in die Automobilmärkte Westeuropas und der USA : Strategien und Erfolgschancen
Chaveles, Spyros
-
1995
Persistent link: https://www.econbiz.de/10000922448
Saved in:
7
Competition and organization in the distribution sector : an industrial comparison of systemization of distribution
Shibayama, Kiyohiko
-
1990
Persistent link: https://www.econbiz.de/10013275162
Saved in:
8
La derniere bataille de l'automobile europeenne
Gandillot, Thierry
-
1992
Persistent link: https://www.econbiz.de/10013554214
Saved in:
9
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
10
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
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