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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten
Sander, Matthias - In: Marketing, (pp. 135-155). 1997
Persistent link: https://www.econbiz.de/10001320639
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A transaction cost explanation of vertical control in international markets
Klein, Saul - In: Journal of the Academy of Marketing Science 17 (1989) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10001073496
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International marketing
Doherty, Anne Marie - In: The marketing book, (pp. 494-507). 2016
Persistent link: https://www.econbiz.de/10011471712
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New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
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Brand meaning rigidity in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
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New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
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Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly - In: Journal of international marketing 28 (2020) 2, pp. 1-2
Persistent link: https://www.econbiz.de/10012231084