New empirical and theoretical research perspectives in global marketing : editorial
Year of publication: |
2019
|
---|---|
Authors: | Manrai, Ajay K. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 1, p. 1-2
|
Subject: | Internationales Marketing | International marketing | Welt | World | Globalisierung | Globalization | Marketingtheorie | Marketing theory |
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