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Evaluating international technology transfer in a comparative marketing framework
Calantone, Roger J. - In: Journal of global marketing 3 (1990) 3, pp. 23-46
Persistent link: https://www.econbiz.de/10001098476
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Defensive marketing in globally competitive industrial markets
Calantone, Roger J. - In: The Columbia journal of world business : publ. … 23 (1988) 3, pp. 3-14
Persistent link: https://www.econbiz.de/10001064140
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu; Droge, Cornelia; Calantone, Roger J. - In: International marketing review 28 (2011) 1, pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
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Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan; Lin, Bou-wen; Wong, Yim Yu; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
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Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.; Lee, Hannah S.; Yeo, Chang Seob; … - In: International marketing review 31 (2014) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10010375154