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~subject:"International marketing"
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International marketing
Konsumentenverhalten
79,097
Consumer behaviour
78,664
Globalisierung
59,507
Globalization
57,355
Niederlande
38,671
Welt
27,804
World
27,504
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Theorie
15,767
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15,376
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12,734
USA
11,229
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11,052
Germany
10,815
Ethnic group
10,498
United States
10,356
Multinationales Unternehmen
10,171
Transnational corporation
9,786
Beziehungsmarketing
8,981
Relationship marketing
8,973
Soziale Integration
8,544
Markenführung
7,871
Brand management
7,869
Markenimage
6,710
Brand image
6,683
China
6,337
Social integration
6,296
Kulturelle Identität
5,893
Internationales Marketing
5,776
Großbritannien
5,681
Online-Handel
5,528
Online retailing
5,516
Indien
5,471
Kundenzufriedenheit
5,464
Customer satisfaction
5,462
India
5,439
EU-Staaten
5,387
Cultural identity
5,334
EU countries
5,284
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356
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Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Griffith, David A.
19
Sander, Matthias
19
Ghauri, Pervez N.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Zou, Shaoming
18
Swoboda, Bernhard
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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American Marketing Association
10
UNCTAD / Secretariat
10
GATE Germany, Konsortium Internationales Hochschulmarketing
8
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Books on Demand GmbH <Norderstedt>
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
School of Business <Ottawa> / International Business Study Group
2
Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris>
2
Springer-Verlag GmbH
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
USA / International Trade Administration
2
UVK Verlagsgesellschaft mbH
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
Vilnius Gediminas Technical University
2
Vytautas Magnus University
2
William Davidson Institute <Ann Arbor, Mich.>
2
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Published in...
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International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
103
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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Source
All
ECONIS (ZBW)
5,076
RePEc
19
BASE
13
EconStor
2
Showing
1
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10
of
5,110
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articles prioritized
date (newest first)
date (oldest first)
1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
Finding cross-national consistency : use of G-theory to validate
acculturation
to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
4
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
7
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
8
How do religiosity and
acculturation
to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
9
Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.
;
George, Babu P.
- In:
Economic review : journal of economics & business
14
(
2016
)
1
,
pp. 26-34
change;
globalization
, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
Saved in:
10
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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