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~subject:"International marketing"
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International marketing
Marketingmanagement
16,806
Marketing management
16,359
Marketing
3,447
Consumer behaviour
2,610
Konsumentenverhalten
2,598
Theorie
2,320
Theory
2,318
Relationship marketing
1,892
Beziehungsmarketing
1,882
Deutschland
1,806
Germany
1,762
well-being
1,760
Brand management
1,367
USA
1,361
Markenführung
1,357
United States
1,319
Well-being
1,301
Online-Marketing
1,144
Strategisches Management
1,131
Internet marketing
1,107
Unternehmenserfolg
1,038
Firm performance
1,034
Strategic management
889
Innovation
886
Lebensqualität
871
Quality of life
861
Satisfaction
815
Zufriedenheit
811
SME
779
KMU
775
Internationales Marketing
748
Marktforschung
691
Social Web
690
Social web
690
Werbung
634
Markenimage
601
Brand image
598
Advertising
593
Market research
587
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17
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2
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German
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Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Meissner, Hans Günther
9
Doole, Isobel
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Douglas, Susan P.
6
Lowe, Robin
6
Voeth, Markus
6
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Meffert, Heribert
5
Shoham, Aviv
5
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Jain, Subhash C.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Quelch, John A.
4
Samiee, Saeed
4
Schramm-Klein, Hanna
4
Sousa, Carlos M. P.
4
Swoboda, Bernhard
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
Bartlett, Christopher A.
3
Bennett, Roger
3
Cannon, Joseph P.
3
Carter, Steve
3
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American Marketing Association
6
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
European Society for Opinion and Marketing Research
1
Europäische Union / Rat
1
Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
NetLibrary, Inc
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Pearson Studium
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Verlag Franz Vahlen
1
Weltbank / Abidjan Resident Mission
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Published in...
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International marketing review
26
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Gabler Edition Wissenschaft
5
International Marketing Review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Springer eBook Collection
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
SpringerLink / Bücher
4
European Journal of Marketing
3
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
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Source
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ECONIS (ZBW)
726
Other ZBW resources
14
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1
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
2
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
3
Estrategias empresariales y desempeño esportador
Cassoni, Adriana
;
Vaillant, Marcel
-
1992
Persistent link: https://www.econbiz.de/10000842128
Saved in:
4
Marketing és marketingkutatás a külföldi piackon
Lim, Teck-ghee
(
contributor
)
Persistent link: https://www.econbiz.de/10000804629
Saved in:
5
Marketing abroad : competitive strategies & market niches for the Singapore construction industry
Quak, Ser-khoon
-
1991
Persistent link: https://www.econbiz.de/10000818427
Saved in:
6
Marketingstrategie des koreanischen Chaebol (Konglomerat) in den Weltmärkten
Kang, Gin-won
-
1993
Persistent link: https://www.econbiz.de/10000872624
Saved in:
7
Absatzchancen und -strategien für deutsche Umwelttechnik in Taiwan und Thailand
Schneider, Katrin
-
1995
Persistent link: https://www.econbiz.de/10000546327
Saved in:
8
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
9
International marketing: Managerial perspectives
Jain, Subhash C.
(
ed.
);
Tucker jr., Lewis R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10000559008
Saved in:
10
Profitable export marketing. A strategy for U. S. Business
Ortiz-Buonafina, Marta
-
1984
Persistent link: https://www.econbiz.de/10000559838
Saved in:
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