Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel...

Offers insight into trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behaviour. This book is suitable for tourism professionals and scientists as well as students analyzing global...

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of...