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~subject:"Internationale Marktforschung"
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Internationale Marktforschung
Consumer behaviour
48
Konsumentenverhalten
42
Brand image
30
Markenimage
28
International marketing
25
Brand management
24
Markenführung
24
Internationales Marketing
22
Designation of origin
19
Herkunftsbezeichnung
19
Brand
15
Markenartikel
15
Measurement
14
Market research
12
Messung
11
Export
10
Marktforschung
10
Theorie
9
Theory
9
United Kingdom
9
Structural equation model
8
Strukturgleichungsmodell
8
Großbritannien
7
Marketing management
7
Marketingmanagement
7
Marketing
6
Advertising effects
5
Partial least squares
5
Werbewirkung
5
C-OAR-SE
4
Emotion
4
Erfolgsfaktor
4
Forecasting model
4
International marketing research
4
Partielle kleinste Quadrate
4
Prognoseverfahren
4
Rules of origin
4
Scientific method
4
Success factor
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English
4
Author
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Diamantopoulos, Adamantios
4
Winklhofer, Heidi
2
Riefler, Petra
1
Souchon, Anne L.
1
Published in...
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Europe in the global competition : problems - markets - strategies
1
Information and management : utilization of technology - structural and cultural impact
1
International journal of forecasting
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
4
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Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
2
The impact of firm and export characteristics on the accuracy of export sales forecasts : evidence from UK exporters
Diamantopoulos, Adamantios
;
Winklhofer, Heidi
- In:
International journal of forecasting
15
(
1999
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10001428476
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3
Determinants of export sales forecast performance : some preliminary evidence from UK exporters
Diamantopoulos, Adamantios
- In:
Europe in the global competition : problems - markets - …
.
1997
Persistent link: https://www.econbiz.de/10001297814
Saved in:
4
Information utilisation by exporting firms : conceptualisation, measurement, and impact on export performance
Diamantopoulos, Adamantios
;
Souchon, Anne L.
- In:
Information and management : utilization of technology …
,
(pp. 111-140)
.
1998
Persistent link: https://www.econbiz.de/10014548920
Saved in:
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