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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
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Journal of international management
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Journal of marketing channels : ... distribution systems, strategy, and management
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International franchise expansion : the role of institutions and transaction costs
Hoffman, Richard C.
;
Munemo, Jonathan
;
Watson, Sharon
- In:
Journal of international management
22
(
2016
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011502858
Saved in:
2
International expansion of United States franchisors : a status report and propositions for future research
Hoffman, Richard C.
;
Watson, Sharon
;
Preble, John F.
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011628588
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