International franchise expansion : the role of institutions and transaction costs
Year of publication: |
June 2016
|
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Authors: | Hoffman, Richard C. ; Munemo, Jonathan ; Watson, Sharon |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 22.2016, 2, 6, p. 101-114
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Subject: | International expansion | Franchise companies | Institutional theory | Transaktionskosten | Transaction costs | Franchising | Institutionenökonomik | Institutional economics | Welt | World | Internationaler Markteintritt | International market entry | Theorie | Theory | Multinationales Unternehmen | Transnational corporation | Institutionelle Infrastruktur | Institutional infrastructure |
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