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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
19
International marketing
18
Japan
12
USA
9
United States
9
Brand management
8
Management
8
Markenführung
8
Theorie
8
Theory
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Welt
8
World
8
Brand
7
Consumer behaviour
7
Markenartikel
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Brand image
6
Globalization
5
International market entry
5
Konsumentenverhalten
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Multinationales Unternehmen
5
Transnational corporation
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Cross-cultural management
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Exportmarketing
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Globalisierung
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Interkulturelles Management
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International
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Marketing
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Bewertung
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Evaluation
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English
5
Author
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Johansson, Johny K.
4
Jaffe, Eugene D.
1
Nebenzahl, Israel D.
1
Teʹeni, Dov
1
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European International Business Academy
1
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McGraw-Hill/Irwin series in marketing
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Handbook of marketing
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Handbook of research in international marketing
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ECONIS (ZBW)
5
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1
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
2
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
3
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
4
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
5
International business strategies and middle east regional cooperation : proceedings of the 24th annual conference, December 13 - 15, 1998, Jerusalem
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
;
Teʹeni, Dov
-
1998
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001504191
Saved in:
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