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Family firms between territory and internationalization : an authenticity based perspective
Ranfagni, Silvia; Runfola, Andrea; Sarti, Daria - In: Entrepreneurship and regional development : an … 33 (2021) 7/8, pp. 555-579
Persistent link: https://www.econbiz.de/10012697833
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Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015
Persistent link: https://www.econbiz.de/10011415985
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Extreme luxury fashion : business model and internationalization process
Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
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Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916
Persistent link: https://www.econbiz.de/10008655112
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Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone; Runfola, Andrea - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012416241
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Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander; Freeman, Susan; Goxe, François; Guercini, … - In: International business review : the official journal of … 31 (2022) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
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Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone; Milanesi, Matilde - In: Management research review 45 (2022) 9, pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442