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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Japan
66,885
Marketingmanagement
17,195
Marketing management
16,604
USA
11,752
United States
10,743
Deutschland
7,554
International market entry
7,047
Mobilkommunikation
7,009
Mobile communications
6,969
Germany
6,633
Theorie
6,060
Theory
6,007
Multinationales Unternehmen
5,468
Transnational corporation
5,332
China
4,681
Consumer behaviour
4,610
Konsumentenverhalten
4,584
Auslandsinvestition
4,210
Großbritannien
4,168
Foreign investment
4,161
Marketing
3,768
United Kingdom
3,711
Globalisierung
3,083
Globalization
3,017
EU-Staaten
2,972
Internationale Wirtschaftsbeziehungen
2,907
International economic relations
2,894
EU countries
2,883
Schätzung
2,868
Estimation
2,777
KMU
2,564
SME
2,556
Wirtschaftswachstum
2,505
Südkorea
2,463
Welt
2,461
World
2,435
South Korea
2,421
Relationship marketing
2,409
Beziehungsmarketing
2,399
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Online availability
All
Undetermined
1,868
Free
1,148
Type of publication
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Article
4,696
Book / Working Paper
2,369
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,682
Aufsatz in Zeitschrift
3,682
Aufsatz im Buch
981
Book section
981
Graue Literatur
763
Non-commercial literature
763
Working Paper
594
Arbeitspapier
579
Hochschulschrift
325
Thesis
261
Case study
258
Fallstudie
258
Collection of articles of several authors
232
Sammelwerk
232
Aufsatzsammlung
106
Lehrbuch
68
Textbook
62
Bibliografie enthalten
55
Bibliography included
55
Konferenzschrift
41
Ratgeber
41
Handbook
37
Handbuch
37
Conference paper
35
Konferenzbeitrag
35
Guidebook
33
Reprint
30
Conference proceedings
26
Investitionsführer
26
Investment guide
26
Collection of articles written by one author
25
Sammlung
25
Market information
22
Marktinformation
22
Amtsdruckschrift
21
Government document
21
Glossar enthalten
20
Glossary included
20
Fallstudiensammlung
18
Mehrbändiges Werk
12
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Language
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English
6,096
German
908
French
27
Russian
19
Spanish
17
Italian
13
Polish
11
Chinese
4
Czech
2
Bosnian
1
Bulgarian
1
Croatian
1
Portuguese
1
Slovak
1
Swedish
1
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Author
All
Schmid, Stefan
46
Larimo, Jorma
35
Buckley, Peter J.
30
Cavusgil, S. Tamer
27
Brouthers, Keith D.
25
Schwens, Christian
24
Welch, Lawrence S.
23
Kuivalainen, Olli
22
Meyer, Klaus
22
Petersen, Bent
22
Verbeke, Alain
20
Arslan, Ahmad
19
Buch, Claudia M.
18
Czinkota, Michael R.
18
Hennart, Jean-François Marie André
18
Khan, Zaheer
18
Kraus, Sascha
18
Liesch, Peter Wayne
18
Raff, Horst
18
Andersson, Svante
17
Chetty, Sylvie K.
17
Dimitratos, Pavlos
17
Swoboda, Bernhard
17
Benito, Gabriel R. G.
16
Ghauri, Pervez N.
16
Johanson, Martin
16
Nummela, Niina
16
Beamish, Paul W.
15
Cuervo-Cazurra, Alvaro
15
Hilmersson, Mikael
15
Puck, Jonas
15
Vissak, Tiia
15
Zucchella, Antonella
15
Alon, Ilan
14
Demirbag, Mehmet
14
Dikova, Desislava
14
Francioni, Barbara
14
Girma, Sourafel
14
Holtbrügge, Dirk
14
Javorcik, Beata K. Smarzynska
14
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Institution
All
National Bureau of Economic Research
28
Edward Elgar Publishing
10
Global Investment & Business Center <Washington, DC>
8
Springer Fachmedien Wiesbaden
8
Euromonitor International Plc <London>
7
Deloitte, Haskins and Sells <New York, NY>
6
AGRA CEAS Consulting SA
5
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
5
PriceWaterhouse and Co. <New York, NY>
5
DePaul University / College of Commerce
4
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
4
Europäische Exekutivagentur für die Forschung / Unit B4 / Sector 3
4
Harvard Graduate School of Business Administration
4
UNCTAD
4
University of Reading / Department of Economics
4
ESCP Europe Wirtschaftshochschule <Berlin>
3
Ernst & Young International <New York, NY>
3
IGI Global
3
Information Resources Management Association
3
International Trade Centre
3
Springer International Publishing
3
American Marketing Association
2
De Gruyter Oldenbourg
2
Deutscher Industrie- und Handelskammertag
2
Erasmus Research Institute of Management
2
Europäische Exekutivagentur für die Forschung
2
Germany Trade & Invest - Gesellschaft für Außenwirtschaft und Standortmarketing mbH
2
Ifo-Institut für Wirtschaftsforschung
2
International Monetary Fund
2
Kellstadt Center for Marketing Analysis and Planning
2
OECD
2
R. Oldenbourg Verlag
2
Reserve Bank of New Zealand
2
Rheinisch-Westfälisches Institut für Wirtschaftsf.
2
USA / Bureau of Foreign and Domestic Commerce
2
USA / Department of Commerce and Labor
2
USA / General Accounting Office
2
Universität Mannheim
2
Universität St. Gallen
2
World Bank
2
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Published in...
All
International business review : the official journal of the European International Business Academy
221
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
143
Journal of business research : JBR
117
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
Journal of international management
91
Journal of international entrepreneurship
75
International marketing review
72
SpringerLink / Bücher
61
European journal of international management : EJIM
55
Journal of East-West business
47
Multinational business review
45
Thunderbird international business review
34
Entrepreneurial business and economics review : EBER
32
International journal of globalisation and small business : IJGSB
32
Asian business & management
30
International journal of emerging markets
30
Discussion paper / Centre for Economic Policy Research
29
Journal of international marketing
28
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
The service industries journal
26
International journal of business and globalisation : IJBG
25
European business review : EBR ; the official journal of the International Management Centres, Europe
24
Europäische Hochschulschriften / 5
24
International journal of entrepreneurship and small business
24
Management international review : MIR ; journal of international business
24
Strategic management journal
24
NBER Working Paper
23
Review of international business and strategy
23
Review of international economics
22
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
21
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
21
Working paper
21
International entrepreneurship and management journal
20
Springer eBook Collection
19
CESifo working papers
18
Entrepreneurship, theory and practice : ET & P
18
Global strategy journal : GSJ
18
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Source
All
ECONIS (ZBW)
7,047
EconStor
18
OLC EcoSci
7
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1
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1
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
4
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
5
Nichts wie hin : oder ist der Zug für Telekommunikation in Schwellenländern schon abgefahren?
Henneking, Karl-Michael
- In:
Detecon-Management-Report / Deutsche Ausgabe : DMR ; …
(
2008
)
2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10003730729
Saved in:
6
The role of national institutions in the internationalisation strategies of wireless service providers in Switzerland and Sweden
Brandt, Daniela
-
2008
Persistent link: https://www.econbiz.de/10003851715
Saved in:
7
European Union mobile telecommunications in the context of enlargement
Whalley, Jason
;
Curwen, Peter J.
- In:
Governance of communication networks : connecting …
,
(pp. 403-426)
.
2006
Persistent link: https://www.econbiz.de/10003419408
Saved in:
8
Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern
Jakopin, Nejc Martin
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375284
Saved in:
9
Aktienmarktreaktionen auf internationale Markterschließungsmaßnahmen von Mobilfunknetzbetreibern : Werteffekte von Eintrittsform- und zeitbezogenen Gestaltungsunterschieden
Gerpott, Torsten J.
;
Jakopin, Nejc M.
- In:
Journal of business economics : JBE
76
(
2006
)
10
,
pp. 1067-1103
Persistent link: https://www.econbiz.de/10003381711
Saved in:
10
Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
Saved in:
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