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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Do exporting firms benefit from retail internationalization? : [evidence from France]
Cheptea, Angela; Emlinger, Charlotte; Latouche, Karine - 2015
We explore the link between globalization of the retail sector and the export activity of firms from their origin country. In a previous paper (Cheptea et al., 2015), we showed that exporting firms from countries with internationalized retail companies benefit more from this process than firms...
Persistent link: https://www.econbiz.de/10011318428
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Do exporting firms benefit from retail internationalization? : evidence from France
Cheptea, Angela; Emlinger, Charlotte; Latouche, Karine - 2015
Persistent link: https://www.econbiz.de/10011414108
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
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Adoption of standards and certification among Tanzanian agribusiness firms for export : demystifying gaps in internationalisation theory
Elly, Tumsifu - In: Business management review : journal of the University … 19 (2016) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10011997320
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Fire and ice : the incompatible impact of industry-wide domestic patents and international standards on firm internationalization
Drori, Netanel; Hashai, Niron; Clougherty, Joseph A. - In: International business review : the official journal of … 32 (2023) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10014450177
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The expansion problem : ethical issues confronting multinational enterprises expanding into emerging democracies
Wein, Sheldon - In: Global corporate evolution : looking inward or looking …, (pp. 129-134). 2004
Persistent link: https://www.econbiz.de/10003866718
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Revisiting the debate over the bottom of the pyramid market
Agnihotri, Arpita - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 417-423
Persistent link: https://www.econbiz.de/10009692952
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International business : social demands, challenges and imperatives
Kyambalesa, Henry - 2004
Persistent link: https://www.econbiz.de/10002106046