This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether...

Global engagement of firms can take a variety of forms. We argue that there are considerable advantages of developing models that allow for a wide set of alternatives of organizational form. We illustrate this firstly using plant level data which allows us to distinguish firms that serve only...

1: Einführung -- 2: Internationale Werbebudgetierung bei unterschiedlichen Unternehmensorganisationen -- 1. Werbebudgetaufteilung bei polyzentrischer Organisation des Unternehmens -- 2. Werbebudgetaufteilung bei geozentrischer Organisation des Unternehmens -- 3. Werbebudgetaufteilung bei...