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Explicating the reverse internationalization processes of firms
Gnizy, Itzhak; Shoham, Aviv - In: Journal of global marketing 27 (2014) 4, pp. 262-283
Persistent link: https://www.econbiz.de/10010408312
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The interaction between environment and strategic orientation in born globals' choice of entry mode
Efrat, Kalanit; Shoham, Aviv - In: International marketing review 30 (2013) 6, pp. 536-558
Persistent link: https://www.econbiz.de/10010212403
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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Environmental characteristics and technological capabilities' interaction in high-technology born global films
Efrat, Kalanit; Shoham, Aviv - In: European journal of international management : EJIM 5 (2011) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10009240492
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10014524759