This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign...

Despite recent setbacks for Internet start-upactivity in the United States, global e-commerce sales are predicted to grow inthe next few years. The basis of market entry by internationally expanding U.S.Internet firms is the research focus. The entrepreneurial context of U.S.Internet firms is...