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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Consumer behaviour
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Market orientation and communication methods in international strategic alliances
Shin, Jong-kuk
;
Park, Min Sook
;
Ingram, Rhea
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1606-1611
Persistent link: https://www.econbiz.de/10009681916
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