prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … enterprise's marketing innovation activities. The results suggest that not all types of marketing innovations are dependent on …

In the paper it's proposed a framework with capabilities-based view of the firm to explain how marketing capabilities … can enhance sustained competitive advantage of the firm. Specifically, it is suggested that marketing capabilities are … important determinants of sustained competitive advantage of the firm. Marketing processes within the firm require many specific …

Sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential of … the organization. This research demonstrates the benefits of a close integration between sales and marketing and … emphasizes its impact on the organization performance. Sales and marketing integration is a complex and multifaceted construct …