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Global sourcing strategy : R&D, manufacturing, and marketing interfaces

Kotabe, Masaaki - 1992

Persistent link: https://www.econbiz.de/10008730417

"Hollowing-out" of US multinationals and their global competitiveness : an intrafirm perspective

Kotabe, Masaaki - In: Journal of business research : JBR 19 (1989) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10001070119

Global sourcing strategies by European and Japanese multinational firms : an empirical study

Kotabe, Masaaki - 1987

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Building competitive advantage in world markets : lessons from Latin American companies

Aulakh, Preet S.; Kotabe, Masaaki - In: Global focus : an international journal of business, … 13 (2001) 2, pp. 83-94

Persistent link: https://www.econbiz.de/10001607789

Trends in international business : critical perspectives

Czinkota, Michael R. (contributor); … - 1998

Persistent link: https://www.econbiz.de/10000982062

Assessment of shifting global competitiveness : patent applications and grants in four major trading countries

Kotabe, Masaaki - In: Business horizons 36 (1993) 1, pp. 57-64

Persistent link: https://www.econbiz.de/10001138873

Global marketing management

Kotabe, Masaaki; Helsen, Kristiaan - 2023 - Ninth edition

In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international...

Persistent link: https://www.econbiz.de/10013462502

Anticompetitive practices in Japan : their impact on the performance of foreign firms

Kotabe, Masaaki - 1996 - 1. publ.

Persistent link: https://www.econbiz.de/10013484232

Competitive moves : the influence of industry context and individual cognitive factors

Zane, Lee J.; Kline, William - In: Entrepreneurship research journal : ERJ 7 (2017) 1, pp. 1-30

Persistent link: https://www.econbiz.de/10011591718