that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance … and little agreement on how the techniques of commercial brand management can really be applied to places. For the first …

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …