Ivanovic, Slobodan; Mikinac, Kresimir; Perman, Luka - In: UTMS journal of economics / University of Tourism and … 2 (2011) 1, pp. 59-68
CRM as a trend in business and business philosophy consists of a series of complex and diverse business resources such as: modern technological resources, information resources, human resources and all other procedural resources which serve to improve services to end user and customer. Tourism...