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~subject:"Internationales Marketing"
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Internationales Marketing
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Köhler, Richard
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Bacher, Matthias Richard
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Brenneiser, Marc
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Heger, Thomas
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Management in einer Welt der Globalisierung und Diversität : europäische und nordamerikanische Sichtweisen ; Festschrift für Gerhard Reber zum 65. Geburtstag
1
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne
1
Understanding marketing : a European casebook
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ECONIS (ZBW)
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Organisationsprobleme des internationalen Marketing-Managements
Köhler, Richard
- In:
Management in einer Welt der Globalisierung und …
,
(pp. 15-35)
.
2002
Persistent link: https://www.econbiz.de/10001667765
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Euro pricing by consumer goods manufacturers
Bacher, Matthias Richard
- In:
The European Monetary Union : blessing or disaster? ; a …
,
(pp. 161-183)
.
1997
Persistent link: https://www.econbiz.de/10001299912
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3
Developing an international communication strategy for a brand : the NIVEA case
Brenneiser, Marc
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 43-51)
.
2000
Persistent link: https://www.econbiz.de/10001638851
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