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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: International business strategy : theory and practice, (pp. 323-347). 2015
Persistent link: https://www.econbiz.de/10010493542
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Global brand architecture position and market-based performance : the moderating role of culture
Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72
Persistent link: https://www.econbiz.de/10011292297
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Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka; Ghauri, Pervez N.; Yeniyurt, Sengun; … - In: Journal of world business : JWB 50 (2015) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
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Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 2, pp. 301-320
Persistent link: https://www.econbiz.de/10003815059