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~subject:"Internationales Marketing"
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Internationales Marketing
New product development
33
Produktentwicklung
33
Innovation
29
USA
29
United States
27
Consumer behaviour
19
Konsumentenverhalten
18
Marketing management
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Marketingmanagement
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Innovation management
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Innovationsmanagement
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Beziehungsmarketing
10
Brand management
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Markenführung
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Relationship marketing
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Theorie
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Theory
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Brand image
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Firm performance
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Lieferantenmanagement
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Markenimage
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Marketing
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Supplier relationship management
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Unternehmenserfolg
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International marketing
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Industrie
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Manufacturing industries
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Social web
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China
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Kfz-Industrie
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Product quality
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Produktqualität
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Customer satisfaction
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Knowledge management
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Market research
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Marktforschung
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Agribusiness
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English
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Calantone, Roger J.
6
Griffith, David A.
2
Di Benedetto, C. Anthony
1
Droge, Cornelia
1
Gross, Andrew C.
1
Lee, Hannah S.
1
Lee, Ming-tung
1
Lee, Yikuan
1
Lin, Bou-wen
1
Tasoluk, Burcu
1
Wong, Yim Yu
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Yalcinkaya, Goksel
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Yeo, Chang Seob
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International marketing review
2
Journal of global marketing
1
Journal of world business : JWB
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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2
Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
International marketing review
28
(
2011
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
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3
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
4
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
5
Evaluating international technology transfer in a comparative marketing framework
Calantone, Roger J.
- In:
Journal of global marketing
3
(
1990
)
3
,
pp. 23-46
Persistent link: https://www.econbiz.de/10001098476
Saved in:
6
Defensive marketing in globally competitive industrial markets
Calantone, Roger J.
- In:
The Columbia journal of world business : publ. …
23
(
1988
)
3
,
pp. 3-14
Persistent link: https://www.econbiz.de/10001064140
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