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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
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Mimoun, Laetitia
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
2
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
3
Transnational market navigation : living and consuming across borders
Sharifonnasabi, Zahra
;
Mimoun, Laetitia
;
Bardhi, Fleura
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10014526268
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