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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
31
Konsumentenverhalten
30
China
14
Advertising
9
Marketing management
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Asia
8
Cultural identity
8
Kulturelle Identität
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Marketing
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Marketingmanagement
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Asien
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Customer satisfaction
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Hong Kong
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India
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Islamisches Finanzsystem
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Kundenzufriedenheit
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Sales promotion
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Soziale Werte
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Bibliometrics
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Bibliometrie
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Consumer culture
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Indien
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International marketing
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Beziehungsmarketing
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Fam, Kim Shyan
4
Christy, Timothy P.
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Gazley, Aaron
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Grohs, Reinhard
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Krisjanous, Jayne
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Seo, Yuri
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Su, Chenting
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Asia Pacific journal of marketing and logistics
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Journal of East-West business
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Journal of marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
2
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
3
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
4
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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