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~subject:"Internationales Marketing"
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Internationales Marketing
International marketing
15
Export
14
Firm performance
9
Unternehmenserfolg
9
Bibliometrics
6
Bibliometrie
6
International market entry
6
Internationaler Markteintritt
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Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Creativity
5
Export performance
5
Multinationales Unternehmen
5
Relationship marketing
5
Transnational corporation
5
Cultural identity
4
Innovation
4
KMU
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Kreativität
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Kulturelle Identität
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Market exit
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Marktaustritt
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Brazil
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Cross-cultural management
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Dienstleistungsberufe
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15
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Sousa, Carlos M. P.
15
Bradley, Frank
3
He, Xinming
3
Tan, Qun
3
Li, Min
2
Ruzo, Emilio
2
Chen, Jieke
1
Lages, Luis Filipe
1
Lengler, Jorge
1
Lengler, Jorge F. B.
1
Losada, Fernando
1
Marques, Catarina
1
Novello, Simone
1
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International marketing review
3
Journal of international marketing
2
Journal of marketing management : MM
2
European journal of marketing : EJM
1
Handbook of research in international marketing
1
International business review : the official journal of the European International Business Academy
1
International marketing in rapidly changing environments
1
International small business journal : researching entrepreneurship
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
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ECONIS (ZBW)
15
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1
Examining the relationship between market orientation and export performance : the moderating role of competitive intensity
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Marques, Catarina
- In:
International marketing in rapidly changing environments
,
(pp. 75-102)
.
2013
Persistent link: https://www.econbiz.de/10010204813
Saved in:
2
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
3
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
4
A review of the empirical research on export channel selection between 1979 and 2015
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011710960
Saved in:
5
The key role of managers' values in exporting : influence on customer responsiveness and export performance
Sousa, Carlos M. P.
;
Ruzo, Emilio
;
Losada, Fernando
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003982217
Saved in:
6
Price adaption in export markets
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 438-458
Persistent link: https://www.econbiz.de/10009525861
Saved in:
7
The PD scale : a measure of psychic distance and its impact on international marketing strategy
Sousa, Carlos M. P.
;
Lages, Luis Filipe
- In:
International marketing review
28
(
2011
)
2
,
pp. 201-222
Persistent link: https://www.econbiz.de/10009242891
Saved in:
8
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
9
International marketing standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
Saved in:
10
The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises
Sousa, Carlos M. P.
;
Novello, Simone
- In:
International small business journal : researching …
32
(
2014
)
4
,
pp. 359-385
Persistent link: https://www.econbiz.de/10010385025
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