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Signaling and technological marketing tools for exporters
Ferro, Esteban - 2011
identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and …
Persistent link: https://www.econbiz.de/10011394840
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Signaling and technological marketing tools for exporters
Ferro, Esteban - 2011
Persistent link: https://www.econbiz.de/10008901871
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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
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Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela; Resciniti, Riccardo - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
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Market signaling by multinational firms : an international comparison
Milewicz, John; Herbig, Paul A.; Day, Ken - In: Journal of euromarketing 12 (2002) 2, pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
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International franchise expansion of service chains : insights from the Spanish market
Baena, Verónica; Cerviño, Julio - In: The service industries journal 32 (2012) 7, pp. 1121-1136
Persistent link: https://www.econbiz.de/10009551868
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Signals of global advertising appeals in emerging markets
Oyedele, Adesegun; Minor, Michael; Ghanem, Salma - In: International marketing review 26 (2009) 4/5, pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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Rolling out new products across international markets : causes of delays
Chryssochoidis, George - 2004
Persistent link: https://www.econbiz.de/10001719930
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Internationale Marktsegmentierung als Grundlage für internationale Marketing-Konzeptionen
Stegmüller, Bruno - 1995
Persistent link: https://www.econbiz.de/10000903526