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Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha; Faria, Inês; … - In: Scientific Annals of Economics and Business 66 (2019) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
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Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
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Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376