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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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Rethinking advertising as paratextual communication
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - 2022
features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines … interest in advertising and promotion, marketing, communication, business management, and branding"-- …"Providing new insights into the textual and paratextual character of brands and advertising, this innovative book …
Persistent link: https://www.econbiz.de/10013256233
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Online corporate communications : website usability and content
García García, María; Carrillo-Durán, M. Victoria; … - In: Journal of communication management : an international … 21 (2017) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10011708042
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The limited role of African strategic communication practitioners in ethical communication practices
Nhedzi, Abyshey; Azionya, Caroline Muyaluka - In: Corporate communications : an international journal 28 (2023) 7, pp. 68-83
Persistent link: https://www.econbiz.de/10014493953
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Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.
Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011925792
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Bridging organizational identity and reputation messages online : a conceptual model
Huang-Horowitz, Nell C.; Freberg, Karen - In: Corporate communications : an international journal 21 (2016) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10011559748
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Corporate communications : convention, complexity, and critique
Christensen, Lars Thøger; Morsing, Mette; Cheney, George - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003555618
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Corporate communications : convention, complexity, and critique
Christensen, Lars Thøger - 2008 - Online-Ausg.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate...
Persistent link: https://www.econbiz.de/10013207799
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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Chun … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245